On June 8, 2025, at 10:00 AM, the first ROCKBROS flagship store in the Southern Hemisphere officially opened in Melbourne, Australia.
ROCKBROS has deeply embedded the spirit of long-term development and love for cycling in this passionate land of the southern hemisphere.
It all started with passion
Looking back on the company's years of development, ROCKBROS founder Mr. Zhang Xingang said:
“ It all started with the love of cycling. ”
Even as a student, he was an avid cyclist – he and his older friends would travel around Hangzhou.
After graduating in 2003, he decided to embark on an entrepreneurial path in the bicycle industry in 2005. This passion remains with him to this day.
From a distributor of bicycle accessories to a brand present in over 100 countries that supports cyclists around the world on their journeys – ROCKBROS has made passion its corporate DNA for nearly 20 years.
It is this deep understanding of cycling that has allowed ROCKBROS to stand out from many brands – while the industry is chasing reach, we consistently invest in innovation and refine every detail of our products.
While the market leans towards quick wins, we are driven by the spirit of long-term action, building bridges of cycling culture around the world.
First stop in the Southern Hemisphere - Melbourne
With a deep understanding of cycling culture, we chose 440 Station Street, Box Hill, VIC, Melbourne as the location for our first store in the Southern Hemisphere.
This Australian city, ranked by Lonely Planet as one of the best places in the world to cycle, offers a unique cycling ecosystem , from shaded paths to spectacular coastal routes.
Each route combines the beauty of nature with bicycle-friendly infrastructure – flat, asphalt roads, well-marked paths, and cafes on every corner make cycling not just a sport, but also a way of life embedded in local everyday life.
It's not just a shop, but also a " third space " for Melbourne cyclists.
Nick, ROCKBROS Australia Manager, said:
"Here you can find lightweight road bikes perfect for morning rides, as well as bikepacking gear for long weekend trips. Through organized cycling events, we build deeper relationships with the local cycling community."
ENJOY CYCLING ENJOY ROCKBROS
The Melbourne store, as ROCKBROS’s second overseas store after the Japanese branch in Himeji, marks a further deepening of the brand’s global strategy.
For over 20 years, ROCKBROS has been proving that passion is a force that transcends mountains and seas, and a long-term approach gives us the confidence to turn this passion into a business.
According to information, a store in Heidelberg, Germany, will officially open in early July, and a store in the United States will also make its debut at the end of July.
In line with the brand's slogan - "ENJOY CYCLING ENJOY ROCKBROS - Together through the world on two wheels" , ROCKBROS promotes global cycling culture in its style, writing a new chapter in the brand's history.
