The history of the ROCKBROS brand
Constant journey, endless discovery.
In every corner of the world, people ride bikes through cities and mountains, feel the freedom of the wind and discover endless possibilities. ROCKBROS is a brand whose slogan is "Enjoy cycling, enjoy ROCKBROS". As our motto says, we do not just deliver equipment - we are dedicated to delivering pure joy and endless possibilities while cycling.
Original aspirations
Passion ignites dreams.
In 2007, Zhejiang University graduate Zhang Xingang completed a 2,000-kilometer bike ride from Chengdu to Lhasa along the Sichuan-Tibet Highway. The adventure deepened his appreciation for the joys and challenges of cycling, and also revealed a gap in the market: high-quality, affordable cycling equipment was rare.
In order to make premium cycling gear accessible to more cycling enthusiasts, Zhang partnered with his college friend Shi Jianghao to establish ROCKBROS in Yiwu in 2010. Starting from scratch, they dedicated themselves to developing high-quality cycling gear, beginning a journey that would redefine the industry.
Name
ROCKBROS: Brothers on tour.
The name ROCKBROS combines two words: "ROCK" (symbolizing resilience and perseverance) and "BROS" (brothers and comrades). It represents the unwavering spirit of cyclists in overcoming challenges and the camaraderie that unites cyclists around the world. Together we explore the unknown and push boundaries.
Values
We are guided by the 3E philosophy and our goal is long-term.
ROCKBROS is founded on three core principles – Evolution, Excellence and Experience beyond imagination – all driven by a long-term vision. We prioritize sustainable growth over short-term gains, and we continue to develop our brand through dedication and perseverance.
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User-centric engagement
We listen to the needs and opinions of cyclists, striving to deliver exceptional products and services. Through continuous improvement, we ensure that every cyclist enjoys the best riding experience.
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Technological innovations
Innovation drives progress. We integrate cutting-edge technology and design into every product, enhancing performance, comfort and safety to exceed expectations.
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Sustainable development
Embracing ecological values, we use recycled materials and circular designs to minimize environmental impact. We believe that responsible growth must balance consumer needs with societal well-being and the health of our planet.
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Vision | To be a world leader in outdoor sports.
We not only care about cyclists' equipment, but also inspire an active lifestyle. Our goal is to become a globally recognized and loved brand for all outdoor sports. A great product can change a journey; a great brand can change a life.
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Mission | Supporting a global cycling culture for a healthier, happier world.
ROCKBROS promotes an active, fulfilling lifestyle through cycling. We encourage people to get outside, challenge themselves and enjoy the ride.
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Social Responsibility | Turning Passion into Purpose.
Since its inception, ROCKBROS, driven by its commitment to social good, has sponsored an annual cycling initiative for university students to Tibet as a public good activity, providing the necessary equipment and financial support. We give young adventurers the opportunity to realize their dreams and experience the endless possibilities of life on two wheels.
Currently, ROCKBROS Group's product line covers various categories such as complete bikes, bike clothing, bike accessories, bike components, outdoor sports equipment and smart sports devices. Customers can purchase products that are selling well all over the world and are highly appreciated by cycling and outdoor enthusiasts in one place.
Growth
Building comprehensive solutions for cycling and outdoor adventures.
We started with cycling equipment, now we also offer comprehensive solutions for all types of activities. The ROCKBROS Group has expanded to an ecosystem of many brands:
ROCKBROS: Main line specializing in cycling clothing, helmets, gloves, bags, lights and accessories.
ROAD TO SKY: The premium sub-brand for high-performance enthusiasts.
TVI: Sportswear designed for women.
Qunature: An outdoor brand celebrating adventure and nature.
Velonuts: Trend-setting cycling apparel aimed at youth.
Globalization | Local service, worldwide reach.
Since 2015, ROCKBROS has been expanding globally while building local support systems. With subsidiaries in Germany, Japan, the USA, Australia and other countries, we provide seamless service through regional warehouses, local teams and tailored logistics - providing support and care in every market.
Future
Keep exploring, keep driving.
From city streets to mountaintops, ROCKBROS rides with you. We remain committed to our enduring spirit, creating the highest quality gear to make every ride an unforgettable adventure.
ROCKBROS - Explore without limits, ride with passion. Enjoy cycling, enjoy ROCKBROS, let the rhythm of the rolling wheels become the soundtrack of freedom and joy - ENJOY ROCKBROS!