On May 9th, a strategic partnership agreement signing ceremony was held between the Chinese ROCKBROS Group and the renowned Italian bicycle components brand ITM at the ROCKBROS headquarters in Yiwu, Zhejiang Province . This partnership marks the beginning of a deep collaboration across the cycling market in China and globally. The two companies jointly aim to drive technological innovation and further development in the industry.
△ ROCKBROS founder Zhang Xingang (left) and ITM CEO Luigi Seghezzi (right)
Strong partners, new perspectives
During the visit, the ITM delegation, consisting of CEO Luigi Seghezzi and General Manager Ms. Amy Lai, was warmly welcomed by ROCKBROS founder Mr. Zhang Xingang.
Under his leadership, the delegation visited ROCKBROS retail bike shops and saw an impressive variety of products—from complete bikes to apparel and extensive accessories. ROCKBROS's outstanding expertise in supply chain management and product innovation became evident.
As a global supplier of comprehensive cycling and hiking products, ROCKBROS combines its long experience in research, development and sales with its partnership with ITM, a renowned Italian brand synonymous with technological excellence.
ITM draws on cutting-edge technology and decades of experience to develop lightweight, durable and stylish components that have already equipped numerous Tour de France winners.
Through an open and collaborative approach, both brands aim to offer their customers worldwide even better products and an optimal driving experience in the future.
Official Signing: Journeying Together Into the Future
During the signing ceremony, both ITM CEO Luigi Seghezzi and ROCKBROS founder Zhang Xingang expressed optimism and confidence in the upcoming collaboration.
By signing the agreement, they not only sealed their mutual trust, but also their shared vision for the future. ROCKBROS will act as the exclusive distributor of ITM products in China and simultaneously support the brand's global distribution.
Even though the partners come from different countries, they share a common mission: to further develop the bicycle market through innovative solutions and setting new standards.
Deep Exchange for Sustainable Success
When asked if ITM would develop specific products for local needs in light of its entry into the Chinese market, CEO Luigi Seghezzi replied:
“The trend is clearly pointing towards China. Together with ROCKBROS, we will develop products specifically tailored to the needs and desires of Chinese customers.”
Both sides agree that a brand's success depends on how well it considers customer needs in product development. Only through close communication between the market and design can sustainable innovations emerge that will endure in the long term.
This strategic partnership is not only a combination of product and industry expertise, but also a combination of corporate culture and values.
Combining international perspectives with local market knowledge, the two partners aim to revolutionize the bicycle market – from the supply chain to product development and in-store service.
Conclusion: Cycling Together – For an Innovative Future
True to the ROCKBROS motto "Experience the world with you on the go," this collaboration represents sustainable innovation and customer-focused support. Only when products are continuously developed and services meet user needs can the brand grow with its customers in the long term and continue their shared journey.
