November 14, 2025 – ROCKBROS announces the official opening of its second partner store in Peru. This marks a significant milestone in the brand's continued expansion into the South American market. As cycling culture in Peru continues to grow—from urban commuting to mountain biking and even bike touring—ROCKBROS is strengthening its presence by offering local cyclists high-quality equipment and professional service.
Store Location
📍 ROCKBROS Lima Store
Av. Arequipa 2698, Lince, Lima
Dirección en español
📍 Av. Arequipa 2698, Lince, Lima
Dynamic development of urban driving: Lima and Cusco lead the way
In recent years, Lima and Cusco have been systematically expanding their cycling infrastructure, and the number of people commuting by bike is constantly growing. On weekends, routes like Costa Verde become a place for shared rides for cyclists. The popularity of urban cycling increases the demand for various accessories and supports the trend toward eco-friendly, healthy, and sustainable transport.
World-class MTB trails attract cyclists from all over the world
Peru has some of the most challenging and exciting mountain biking terrain, including:
-
The Andes Cordillera with high-altitude routes
-
the area around the Sacred Valley and Salin de Maras (Maras) – favorite places for MTB cyclists from many countries
Cyclists can conquer routes starting at over 4,000 meters above sea level, with spectacular descents reaching thousands of meters in elevation. This has made Peru a popular destination for cycling influencers, outdoor vloggers, and advanced mountain bike enthusiasts.
Bicycle tourism as a unique way to explore the country
Peru actively integrates cycling into its tourism offerings, creating unique experiences that combine adventure, culture, and nature. Some of the most popular routes include:
-
multi-day Cusco → Machu Picchu expedition
-
routes around the volcanoes in the Arequipa region
-
bicycle exploration of the Nazca desert
For many travelers, cycling becomes a way to discover history, landscapes and local traditions – and cycling itself is an important part of tourism in Peru.
Active cycling communities drive cultural development
There are many thriving cycling communities and clubs in Peru, including:
-
Lima Bikers
-
CicloCusco
-
teams associated with Andes Adventures
They regularly organize weekend rides, outdoor training sessions, charity events, and activities promoting cycling culture. Their activities strengthen the local market and increase demand for high-quality equipment.
Diverse conditions - high demand for professional equipment
The diversity of the Peruvian landscape means that cyclists need equipment adapted to very different conditions:
-
high altitudes → require clothing with good thermal insulation
-
mountain routes → increase the demand for helmets, gloves and protectors
-
city driving → prefers lightness, comfort and practicality
All this makes the ROCKBROS offer perfectly suited to the needs of the Peruvian market.
Events and races drive cycling's popularity
Numerous cycling events take place in Peru every year, including:
-
MTB Andes Challenge
-
Inca Avalanche - an iconic race starting at high altitude
-
Lima Bicicleteada - Urban Cycling Festival
These competitions increase interest in cycling and further stimulate the demand for professional equipment.
Second ROCKBROS store in Peru: closer to local cyclists
In response to rapidly growing demand, ROCKBROS's partner in Peru has opened a second brick-and-mortar store . This is not a flagship store, but rather another point created as a natural step in the development of local distribution – closer to the ever-growing community of cyclists, clubs and active tourism enthusiasts.
The new store offers a wide range of products and an even more convenient shopping experience, supporting the development of cycling culture across the country.
