Velonuts: a cycling jersey that tells your story

A cycling jersey isn't just clothing. It's how you show the world who you are when you ride. You don't just cover miles on your bike – every day you ride through your city, your favorite routes, your stories. The question is: what do you want to wear then?

For years, the cycling apparel market has focused primarily on function. Breathability, the number of pockets, and fit to the riding position were paramount. Meanwhile, cyclists are completely diverse: some chase watts in training, others simply love the night city, still others treat cycling as their favorite mode of transport. Do they all really have to look the same?

Velonuts emerged from this very question: “What would you like to wear today?” Not “what size do you need” and not “which jersey has the best breathability coefficient”, but: “Which version of yourself do you want to put on your bike today?” This is a ROCKBROS sub-brand that dared to go beyond function and treat the cycling jersey as a manifesto.

Your ride. Your style. Ride your way. Wear your story.

Not just another cycling jersey. This is Velonuts.

ROCKBROS vs Velonuts: function versus expression

ROCKBROS as a brand stands for practicality. It's equipment designed to deliver quality: helmets, glasses, bags, pumps, bikes – things that help you ride further, safer, more comfortably. It's a very specific "problem solver" for cyclists.

Velonuts is different. It doesn't give up on function, but it shifts the focus. Here, the most important thing is expression, style, identity. If ROCKBROS answers the question "what do you need to ride well?", Velonuts adds: "how do you want to do it?".

It's not about suddenly abandoning well-known equipment. It's about no longer hiding in a jersey whose only feature is that it's "technical". When you already have your favorite bike, favorite wheels, favorite water bottle – do you really want your jersey to be just a background?

A manifesto, not a logo – what Velonuts is about

Velonuts clearly states: “We are more than a cycling apparel brand—we are a manifesto, an identity, a spiritual totem crafted for riders who refuse to be ordinary and reject conformity.”

Translating this into everyday riding language: this is not another brand that has printed its logo on jerseys. This is a brand that treats graphics as a manifesto and pattern as an identity.

“Unique as I am” – this is how Velonuts defines its motto. Cycling has never been just a race against speed. It's imagination: coastal roads meeting the skyline, personal trajectories winding through the veins of the city, the moment when body and will transform into a unique form of expression.

Velonuts believes that the meaning of each ride should be defined by the cyclist themselves. And that's why it exists: to allow you, through bold colors, expressive patterns, and refined details, to translate your inner uniqueness into a cycling stance that is hard to miss.

“Not just another cycling jersey”

In the world of cycling jerseys, it's easy to fall into a pattern: technical fabric, three pockets, reflective trim. Velonuts states it directly: that's not enough. “Not just another cycling jersey” – it's not about another item in your wardrobe, but about another version of yourself.

Of course, Velonuts jerseys are quick-drying, designed for a cycling position, and have back pockets – you can't do without that. But the most important thing happens on an emotional level. Desert Iguana is not "just a green jersey", Urban Camo is not "just a camo motif", and Pixel Riot is not "just a colorful print". These are different riding moods, different routes, different stories.

Velonuts treats your cycling wardrobe like a playlist. Today you feel like a night city? Tomorrow like a spring gravel ride? Your jersey has the right to change with you.

Your style. Your route. Your identity.

Your ride. Your style.

The slogan „Your ride. Your style.” says it simply: the way you ride is just as important as where and how fast you ride. Your routes, your pace, your habits – all of this makes up your style.

Imagine a morning in Mazovia: a cool road, minimal traffic, a straight line of asphalt. Now imagine a night ride through Warsaw: lights, neon signs, graffiti, music in your headphones. These are two completely different worlds – does the same jersey really suit both?

Velonuts doesn't impose one "professional" look. Instead, it says: everyone has the right to look their own way on a bike. Your jersey doesn't have to scream "pro-team" if your life on the bike isn't about racing in the peloton. It can scream something completely different – for example, "I'm here for freedom", "I'm here for the city", "I'm here for adventure".

Ride your way – a community unafraid to stand out

“Ride your way” – ride in your own style. Velonuts is a brand that attracts people with very different bikes, but a similar approach: they are not afraid to stand out.

These are street fixies, road bikes with colorful rims, gravel bikes with panniers, city bikes with baskets. These are cyclists from Berlin, Warsaw, Barcelona, or Copenhagen who treat cycling as part of their urban identity.

Velonuts doesn't try to force everyone into one mold. Instead, it builds a style-oriented community: if you have your own taste, your own opinion on how you want to look, this brand is here to give that taste a visual form.

Wear your story – when your jersey tells your story

Each of us has rides we don't forget: the first "long distance," the first 100 km, the first night ride, the first family outing together. We usually remember the route, the weather, the company. Velonuts adds one more element: the jersey you were wearing then.

"Wear your story" – put on your history. Wild Garden might be the jersey of your first spring ride without winter gloves. Pixel Riot might remind you of your favorite urban route, with music in your ears and city lights. Neon Condense might symbolize that night ride that truly convinced you that cycling is your way of life, not just a hobby.

Velonuts designs patterns as if it were designing emotions. Your task is to choose the one that best tells your story – the one you are about to write on the road.

Thousands of possibilities. Weekly new arrivals.

“We are crazy enough to make more than 1000 designs”

Most cycling apparel brands release a few, a dozen designs. Velonuts goes in a completely different direction: “We are crazy enough to make more than 1000 designs”. This is not a marketing joke – it's a declaration of scaling creativity.

A thousand designs is not just "more things to choose from." It's an idea: everyone should be able to find something that's theirs. Not just those who like classic elegance, not just those who choose safe colors, but also those who want to look like walking graffiti, neon, a pixel explosion, or a fragment of a cosmic landscape on their bike.

Velonuts doesn't want you to choose between three similar jerseys. It wants you to feel that somewhere among many designs there is that one that begs you to take it on your favorite route.

Desert Iguana, Street Graffiti, Pixel Riot…

On the Velonuts website, you'll find designs whose names already speak volumes: Desert Iguana, Wild Garden, Urban Camo, Street Graffiti, Pixel Riot, Neon Condense, Liquid Terrain, Ink Burst, Biolume Garden, Aura Fade, and more.

Desert Iguana evokes images of desert roads, hot asphalt, cinematic shots from bikepacking trips. Street Graffiti is pure urban vibe: walls, tags, color, night lights. Pixel Riot looks like a digital storm – a great choice if your rides often end up with photos posted on Instagram or Strava.

These names are not accidental. Each jersey is like a nickname for your ride. By choosing a design, you're not just choosing a color – you're choosing a narrative that will accompany you every kilometer.

Weekly new arrivals – a living collection

The Velonuts collection is not a closed catalog. It's a living, evolving series, with new designs appearing every week. Weekly new arrivals mean your cycling wardrobe can change as quickly as your life on two wheels.

Sometimes you're in the phase of long solo trips, sometimes you meet up with your crew in the city more often, sometimes you return to family outings with kids. Each time you can choose a jersey that fits that stage.

When we say "Rethink Your Ride," it also means that you should rethink your style from time to time. Velonuts' weekly new arrivals are the perfect excuse to ask yourself: "Does this jersey still tell my story? Or is it time for a new one?"

How does Velonuts work? Made-to-order model

Made-to-order – why your jersey is made when you need it

Velonuts operates on a made-to-order model. This means that the jersey is only created once you choose it. Instead of huge warehouses full of "safe," repetitive designs, the brand focuses on flexibility and diversity.

This ensures that bold designs don't have to compete for space with the "most predictable" graphics. If a design exists, it can find you – even if it's not a typical bestseller.

For you, this means one thing: when your package arrives, you know that it's not a product that has been sitting in a warehouse for a year. It's a fresh jersey, produced in response to your order.

Of course, this model means a slightly longer waiting time than "shipping tomorrow." But in return, you get something that cannot be found in mass-produced collections: the feeling that this jersey is truly "yours".

Pre-order and VLN20 – a discount for early birds

Velonuts supports made-to-order through pre-orders. You can choose your design and cut today, and the brand will prepare it for you as part of on-demand production.

If you like to plan ahead, you have an additional reason to do so:
Discount code: VLN20 – 20% off Velonuts jerseys on pre-order.

This isn't a "random promotion." It's a way to appreciate those who are ready to make a decision about their style before seeing it on everyone around them. You choose early → you pay less, and in return, you get a unique jersey that will become your cycling calling card.

Process transparency: from design selection to first ride

1. Go to the Velonuts collection.
2. Browse the designs and choose the one that speaks to you most.
3. Select the cut (e.g., classic or extra short) and size.
4. Add the product to your cart, enter the code VLN20 (if pre-order is active), and finalize your order.
5. The jersey is produced specifically for you, then shipped.
6. Open the package, put on your story – and go for your first ride in a Velonuts jersey.

Who is Velonuts for?

For those who don't want to look like everyone else

Velonuts is for people who, while loving group rides, don't want to blend in with the crowd. It's for the person who arrives at a gathering and thinks: "Great that we're riding together – but it would be cool if my style was also my own."

If you've ever felt that all jerseys in the peloton look the same, and you're looking for something that clearly distinguishes you from the rest, Velonuts is for you.

It's also a great choice for those who ride a lot, but not necessarily "for a race." You have your routes, your rituals, your speeds. You also have every right to have your own style.

For fans of streetwear, art, and future vibes

If, beyond cycling, you like streetwear, bold graphics, artistic prints, futuristic motifs – you probably found it difficult until now to find a cycling jersey that matches this aesthetic.

Velonuts fills this gap. Designs inspired by street art, urban camouflage aesthetics, neon light, or digital abstraction allow you to look just as creative on your bike as you do every day.

This is a brand for those who like to be noticed. Not to show off, but not to have to give up their own taste just because they got on a bike.

For those who treat cycling as part of life

Finally, Velonuts is for everyone who doesn't think of cycling only in terms of training. It's part of life: commuting to work, meeting friends, weekend trips, family outings.

In such contexts, a cycling jersey ceases to be "sportswear" and simply becomes your outfit for the day. You want it to match your style, not just your riding position.

Velonuts tells such people: "We understand. That's why we create jerseys that have technical parameters, but most importantly, have something to say about you."

How to choose your style in Velonuts?

Start with the design – what does the graphic say to you?

Instead of starting with the size chart, start with… a feeling. Browse the designs on the website and pay attention to your first associations:

• Are you more drawn to nature and organic forms (Wild Garden, Biolume Garden, Liquid Terrain)?
• Are you closer to the city, concrete, walls covered in graffiti (Urban Camo, Street Graffiti)?
• Are you into futuristic vibes, pixelated abstraction, neon breaks (Pixel Riot, Neon Condense, Aura Fade)?

First impressions are often the most important. If you stopped at one design longer than others – there's a good chance that it's the one that should end up in your wardrobe.

Check out all the graphics in the Velonuts collection → Velonuts collection

Cut and length – classic jersey or extra short?

Once the design is chosen, it's time to decide on the cut. Velonuts offers, among others, classic jerseys and extra short versions, which give the whole a more street, urban character.

Think about how you usually ride:

• If your rides are mainly longer road routes, a classic cut may be the most versatile.
• If you ride a lot in the city, like the freeride vibe, and combine cycling with other activities – a shorter cut may better suit your style.

When choosing a cut, don't mindlessly copy solutions from the professional peloton. Consider what makes you feel good, not what a "cyclist should wear." Velonuts is meant to be an extension of your character, not someone else's expectations.

Color palette and your cycling wardrobe

A jersey is never an island. Next to it are the bike frame, helmet, glasses, shorts, shoes. If you already have your favorite colors in your gear, you can choose a jersey that:

• Either creates a coherent palette with them (e.g., neon accents + neon elements on the frame),
• Or, on the contrary, is a strong contrast that draws attention to you (e.g., a monochromatic bike + an explosive print).

Look through your ride photos – on your phone, social media, Strava. Notice what colors appear most often. This is a hint as to what shades you naturally like to wear. Velonuts can be a colorful enhancement of what already exists.

Collection link: where to start?

The simplest way:

Go to the Velonuts collection, leave the page open, scroll slowly. Don't try to be completely rational. See which designs catch your eye. Add those jerseys to your favorites or cart.

You can revisit them in a day or two. If you still feel that "this is it," you've probably just found your first (or next) Velonuts jersey.

Summary: Rethink Your Ride. I choose my style.

Velonuts was born from a simple yet powerful conviction: cycling is too important to be confined to a bland pattern.

It's a sub-brand of ROCKBROS that takes everything beautiful about cycling – freedom, city, nature, individuality – and tries to capture it on jerseys. Not so that you can be "more professional," but so that you can be more yourself.

If you feel this statement speaks to you, try a little experiment. Visit the Velonuts collection, find a design that best suits your ride – and give it a chance to tell your story on the road.

See the Velonuts collection

Discount code: VLN20 – 20% off Velonuts jerseys in pre-sale.

Your bike. Your route. Your style. The rest are just details.